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3rd December 2021
Bushmills® Irish Whiskey has unveiled a new bottle and pack for its iconic single malts. The new look 10, 16, and 21 Year Old releases are now available from Drinks Inc.
In an era of unprecedented global growth for the premium single malt category, the new pack provides a distinctive platform to showcase Bushmills single malts’ timeless excellence as the original single malt Irish whiskey from the world’s oldest licensed whiskey distillery.
Inspired by the Giant’s Causeway the new bottle is broad-shouldered and angular, taking inspiration from the legendary columns and integrates subtle features such as its hexagonal punt mirroring the Causeway stones.
Vibrant colours across the range bring a contemporary elegance while discrete embossing on the side panels honours Bushmills’ 1608 heritage and iconic pot still. Quality crafted parchment labels are complemented by varnished wooden cork closures for the 10 and 16 Year Old while a bold matt black zamac cap sets off the gunmetal label and gold features of the iconic 21 Year Old.
Bushmills’ Master Distiller Colum Egan said, “I am proud to put my signature to our new single malt bottles. The new packaging certainly provides a stage for our single malts befitting of Bushmills’ status as the pioneer of Irish single malts and worthy of our generations of master whiskey makers”.
As long-standing leaders in Irish whiskey, with the most awarded Irish single malt portfolio, Bushmills’ reputation for both its quality and aged stock is unparalleled.
Egan continued, “Although our bottles have changed, our whiskey has not. We are still making whiskey the old way; the way our great-grandparents and their great-grandparents made it at the Old Bushmills Distillery. We will continue to maintain our iconic taste and quality of our signature smooth Bushmills Irish Whiskey single malts.”
Bushmills Single Malt range are now available through Drinks Inc. Please speak to your local rep for further information.