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10th February 2022

LYRE’S NON-ALCOHOLIC RANGE AVAILABLE NOW!

AMERICAN MALT BOURBON I DRY LONDON SPIRIT I ITALIAN SPRITZ

Lyre's is a premium range of unique non-alcoholic variants, crafted to pay homage to the flavours of the world's most classic, time-tested spirits.

75-90% less calories than original spirit
Vegan and Non-allergen
Natural Extracts, Essences and Distillates

Why should you invest in No/Low Alcohol?

No/Low alcohol is the fastest growing category in alcohol, driven predominantly by growth in spirits (+132% vs. total category +29%). (Source: EPOS)*
Irish consumers consuming 20% less alcohol vs. 10 years ago, with global no/low consumption set to increase +31% by 2024. (Source: IWSR)*
In 2021, Lyres sold over 6,000L making it the No. 2 Alcohol-free spirit brand in Ireland with a 37% market share. (Source: EPOS)*

* Sources
Collated EPOS data to week 48 2021. No and Low alcohol strategic study 2021 from IWSR Drinks Market analysis

The full range of Lyre's is now available through Drinks Inc. Please speak to your Drinks Inc. rep for more information on our full range of alcohol free options!

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