Drinks Inc. Summer Event at Haymarket, Belfast

Jul 30, 2025

For this year's summer party, we hosted a special event at Haymarket, Belfast, where guests were served up a taste of summer with the refreshing Mionetto Aperitivo and Mionetto Prosecco.

Both drinks come from Italian winery Mionetto, for which we've now been the agent for over four years. While Mionetto Prosecco has been a firm favourite in our portfolio since the start of the partnership, Mionetto Aperitivo is stilll relatively new to the market but is already receiving rave reviews as the perfect blend of sweetness, freshness and bitter notes.

Delivering the distinctive bittersweet taste of the perfect spritz, the Aperitivo is made from 100% natural ingredients - an exclusive recipe of citrus and botanicals, including sweet red orange and liquorice.

Guests enjoyed an afternoon of live music from up-and-coming singer and guitarist Andrew Dolan, casual dining and cool drinks with summer flavours.

James McLornan, Drinks Inc. Category Manager said:

“It was fantastic to showcase Mionetto Prosecco and Aperitivo at our summer event. Spirit aperitifs continue to grow in popularity with consumers increasingly interested in the aperitivo culture and this brand is proving a popular choice for both our on-trade and off-license customers. Many thanks to the team at Haymarket for hosting our event at their great venue.”

Brian O’Leary, National Account Manager, from Mionetto continued:

“Mionetto Orange Spritz, which combines Mionetto Aperitivo and Mionetto Prosecco, is the perfect summer drink. We were delighted to join our distributor Drinks Inc. at this buzzing event to meet guests and enjoy it with them in person. We are excited by the continued growth of Mionetto Orange Spritz and look forward to seeing it go from strength to strength.”