Guinness 0.0% is another significant milestone in the history of innovation and brewing bravery that has long been associated with Guinness. Similar to the launch of the world's first nitrogenated beer, Guinness Draught, in 1959 or the award-winning widget almost 30 years ago, our brewers have once again combined the traditions and craftsmanship of our heritage with new technology in order to create a beautifully smooth, cold, dark Guinness, without the alcohol.