History was made 40 years ago with the creation of Diet Coke. Within two years, Diet Coke was one of the world’s favourite light cola, and it still is! Diet Coke encourages you to love what you love, celebrating that unapologetic attitude that comes with knowing who you are and what you’re into, whether it’s ‘cool’ or not. So add some sparkle to your day - without sugar or calories - with a crisp, refreshing Diet Coke! Serve ice cold for maximum enjoyment. Coca-Cola and the Environment Coca-Cola is committed to making a positive difference - to the health of the planet, consumers and the communities it serves. The company is working hard to reduce its impact on the environment in everything it does - growing more while using less in areas such as energy and water use, waste reduction and recycling - and by encouraging people to think more about the positive impact they can have on their local environment.