Born to be different, Absolut Vodka Original is one of the most iconic vodkas in the world. Launched in New York in 1979, with its apothecary-inspired bottle, it completely redefined the premium vodka landscape and has been synonymous with art, creativity, culture and nightlife ever since. The legacy of ‘doing things differently’ has stuck with Absolut to this very day. Unlike many other spirit brands, every aspect of Absolut Vodka — from ingredients to production — comes from one community. This ensures the quality of Absolut Vodka, supports the local community, and reduces the carbon footprint associated with transportation. By sourcing ingredients from nearby farms in southern Sweden, Absolut Vodka demonstrates its passion and commitment to sustainability.