Bacardi is a true icon. The original spirit in some of the world's most legendary cocktails. Due to Bacardi Superior Rum's perfectly balanced taste it was used by cocktail pioneers as the principle ingredient in the birth of the world's best known rum cocktails including the legendary Mojito (1860s), the Daiquiri (1896) & the Cuba Libre (1900). The UK's no.1 rum continues to refresh and cast a spell on all those who drink it. Bacardi Superior Rum is the world's first premium aged white rum. Established in 1862 in Santiago de Cuba, Bacardi Superior Rum is the world's first premium aged white rum. To produce such a superior spirit, Don Facundo Bacardi combined the best of dark spirits production techniques (ageing and blending) with his pioneering filtration process (charcoal filtration) to create the perfectly balanced mixing rum that neither overpowers nor disappears in your drink.