In 1862, Don Facundo Bacardí Massó, set out to create a rum like no other. He spent the next decade perfecting blends that he was proud to serve to the people of Cuba. He never settled, always looking for ways to improve his product.
In our new bottle designs we pay tribute to Don Facundo Bacardí Massó and the legacy of his rum; showcasing stories of the Bacardí family and history over 153 years, and celebrating the human craft and passion that still goes into every bottle today.
New Bottle. Same Relentless Passion.
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